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“Always one step ahead of the rest”

This was the vision of, Seiko’s founder, Kintaro Hattori, and it has inspired the company through over a century of watchmaking. An unflagging quest to increase both the precision, utility and beauty of the watches has resulted in many world-firsts. In 1969 Seiko revolutionized the watchmaking industry with the Seiko Quartz Astron, the world’s first quartz watch. And in 2012, when Seiko launched the Seiko Astron, the world’s first GPS solar watch, it was immediately recognized as the new global standard by markets worldwide.

As Seiko looks forward to the next decade, the commitment to the founder’s vision will remain undiminished, but Seiko aims to add a new, extra dimension to the watches they offer. As well as innovative technology and a finely honed approach to design, they aim to create watches that have a strong emotional appeal and that will enrich the lives of the customers. Time is to be enjoyed and their aim is to touch people’s hearts worldwide, adding a touch of fun and excitement to their lives. These ideas come together in a new expression that will guide their future. “Seiko. Moving Ahead. Touching Hearts.”

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